Employees

Employee Statistics

7% increase in employees across the Group

Global employee base continues to grow

On December 31, 2010, the Group had 42,541 employees, which represents an increase of 7% versus 39,596 in the previous year. This development is primarily related to new employees in the Retail segment, mainly on a part-time basis. On a full-time equivalent basis, our Group had 36,444 employees on December 31, 2010 (2009: 34,437). Due to the high share of employees working on a part-time basis in the Retail segment, this figure is lower than the figure reported on a headcount basis.

Own-retail activities in emerging markets drive employee growth

The number of employees working in the Wholesale segment decreased 8% to 4,329 at the end of 2010 (2009: 4,723), mainly due to reorganisation measures following the implementation of the joint operating model in 2009. Staff in our Retail segment increased 14%, primarily as a result of the expansion of own-retail activities in emerging markets. The Retail segment comprised 22,286 employees at year-end (2009: 19,576). In Other Businesses, the number of employees decreased by 4% to 1,676 (2009: 1,750), primarily due to reorganisation initiatives at TaylorMade-adidas Golf and Reebok-CCM Hockey. The number of employees working in our headquarter functions increased by 5% to 14,250 (2009: 13,547). This development reflects the changes in the organisation structure.

At the end of 2010, 23% of our Group's staff were employed in Western Europe (2009: 23%), 34% in European Emerging Markets (2009: 31%), 24% in North America (2009: 25%), 4% in Greater China (2009: 8%), 9% in Other Asian Markets (2009: 6%) and 6% in Latin America (2009: 7%).

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Key Employee Statistics

Index/reporting unit 2008 2009 2010
Total number of employees 38,982 39,596 42,541
Total employees (in %) Male 51% 50% 52%
Female 49% 50% 48%
Management positions held by (in %) Male 72% 69% 72%
Female 28% 31% 28%
Average age of employees (in years)1 29 31 33
Employee turnover (in %)2 14.7 14.7 22
Average tenure per employee (in years) 3.9 4.1 4
Annual training hours by employee (in hours) 10.8 7.3 13
  1. At year-end.
  2. For 2007-2009 excluding the retail sector; the 2010 number reflects the complete adidas Group.

Total number of employees

Total number of employees
Total number of employees 38,982 39,596 42,541

Health & Safety statistics for our main administration offices, production sites and distribution centres

Number of employees

Name of the site 2008 2009 2010
Administration offices
adidas Group Headquarters - WOS Herzogenaurach, Germany 1,9038 1,6818 1,9038
adidas Group Headquarters - ADP Herzogenaurach, Germany 1,1228 1,1468 1,1468
adidas Group Headquarters - WOGIT Herzogenaurach, Germany 5638 5758 5758
adidas Factory Outlet, Herzogenaurach, Germany 1508 1508 1508
adidas Office, Portland, America1 850 850 850
Reebok Headquarters, Canton, USA 1,061 1,120 1,153
TaylorMade-adidas Golf Headquarters, Carlsbad, USA2 848 725 870
TaylorMade-adidas Golf Office, Koto-ku, Japan3 190 145 157
adidas Group, Administrative Service Building 3, Spartanburg, USA 180 180 192
adidas Group, Office, Shanghai, China 600 600 490
Administration offices (total) 7,467 7,172 7,486
Own production sites
adidas Footwear Factory, Scheinfeld 1, Germany4 1558 1348 1558
adidas Footwear Factory, Scheinfeld 2, Germany4 678 678 678
adidas Apparel Factory, Suzhou, China 260 264 243
adidas Canada Assembly Factory, Brantford, Canada 61 64 76
Reebok-CCM Hockey Factory, St. Hyacinthe, Canada 152 150 140
Reebok-CCM Hockey Factory, St. Jean, Canada 140 127 127
Reebok-CCM Hockey Factory, Tammela, Finland 99 64 72
Reebok-CCM Hockey Factory, Malung, Sweden 141 110 76
Sports Licensed Division, Factory, Indianapolis, USA 950 823 1,204
Sports Licensed Division, Factory, Mattapoisett, USA 109 106 108
Sports Licensed Division, Factory, Cedar Rapids, USA 173 108 112
TaylorMade Assembly Factory, Togane-Shi, Japan7 147 147 27
Own production sites (total) 2,454 2,164 2,407
Distribution centres
adidas Distribution Centre, Uffenheim, Germany 2508 2508 2508
adidas Group, Distribution Centre 1 (Apparel), Spartanburg, USA 815 725 808
adidas Group, Distribution Centre 2 (Footwear), Spartanburg, USA5 n.a. 50 808
adidas America, Office/Distribution Centre 4 (Footwear), Spartanburg, USA6 475 400 8
Reebok-CCM Hockey, Headquarters and Distribution Centre, Montreal, Canada 500 440 179
adidas Group Distribution Centre, Suzhou, China 590 485 575
Distribution centres (total) 2,630 2,399 2,603
TOTAL 12,551 11,735 12,496

Number of workplace accidents

Name of the site 2008 2009 2010
Administration offices
adidas Group Headquarters - WOS Herzogenaurach, Germany 18 20 9
adidas Group Headquarters - ADP Herzogenaurach, Germany 3 10 3
adidas Group Headquarters - WOGIT Herzogenaurach, Germany 1 2 0
adidas Factory Outlet, Herzogenaurach, Germany 3 3 4
adidas Office, Portland, America1 0 10 0
Reebok Headquarters, Canton, USA 0 0 2
TaylorMade-adidas Golf Headquarters, Carlsbad, USA2 4 4 4
TaylorMade-adidas Golf Office, Koto-ku, Japan3 0 1 0
adidas Group, Administrative Service Building 3, Spartanburg, USA 0 0 0
adidas Group, Office, Shanghai, China 0 0 0
Administration offices (total) 29 50 22
Own production sites
adidas Footwear Factory, Scheinfeld 1, Germany4 3 2 5
adidas Footwear Factory, Scheinfeld 2, Germany4 4 9 5
adidas Apparel Factory, Suzhou, China 0 0 0
adidas Canada Assembly Factory, Brantford, Canada 0 2 1
Reebok-CCM Hockey Factory, St. Hyacinthe, Canada 1 2 8
Reebok-CCM Hockey Factory, St. Jean, Canada 3 12 10
Reebok-CCM Hockey Factory, Tammela, Finland 2 2 1
Reebok-CCM Hockey Factory, Malung, Sweden 1 0 1
Sports Licensed Division, Factory, Indianapolis, USA 0 12 52
Sports Licensed Division, Factory, Mattapoisett, USA 1 0 0
Sports Licensed Division, Factory, Cedar Rapids, USA 3 2 2
TaylorMade Assembly Factory, Togane-Shi, Japan7 0 0 0
Own production sites (total) 18 43 85
Distribution centres
adidas Distribution Centre, Uffenheim, Germany n.r. n.r. 16
adidas Group, Distribution Centre 1 (Apparel), Spartanburg, USA 0 1 4
adidas Group, Distribution Centre 2 (Footwear), Spartanburg, USA5 n.a. 0 5
adidas America, Office/Distribution Centre 4 (Footwear), Spartanburg, USA6 0 0 0
Reebok-CCM Hockey, Headquarters and Distribution Centre, Montreal, Canada 54 39 22
adidas Group Distribution Centre, Suzhou, China 14 8 3
Distribution centres (total) 68 48 50
TOTAL 115 141 157

Number of lost days due to accidents

Name of the site 2008 2009 2010
Administration offices
adidas Group Headquarters - WOS Herzogenaurach, Germany 79 136 52
adidas Group Headquarters - ADP Herzogenaurach, Germany 14 25 37
adidas Group Headquarters - WOGIT Herzogenaurach, Germany 5 4 0
adidas Factory Outlet, Herzogenaurach, Germany 21 11 24
adidas Office, Portland, America1 0 112 0
Reebok Headquarters, Canton, USA 0 0 12
TaylorMade-adidas Golf Headquarters, Carlsbad, USA2 17 58 47
TaylorMade-adidas Golf Office, Koto-ku, Japan3 0 27 0
adidas Group, Administrative Service Building 3, Spartanburg, USA 0 0 0
adidas Group, Office, Shanghai, China 0 0 0
Administration offices (total) 136 373 172
Own production sites
adidas Footwear Factory, Scheinfeld 1, Germany4 7 18 43
adidas Footwear Factory, Scheinfeld 2, Germany4 27 57 44
adidas Apparel Factory, Suzhou, China 0 0 0
adidas Canada Assembly Factory, Brantford, Canada 0 8 7
Reebok-CCM Hockey Factory, St. Hyacinthe, Canada 18 23 10
Reebok-CCM Hockey Factory, St. Jean, Canada 117 449 773
Reebok-CCM Hockey Factory, Tammela, Finland 10 7 3
Reebok-CCM Hockey Factory, Malung, Sweden 10 0 4
Sports Licensed Division, Factory, Indianapolis, USA 0 181 23
Sports Licensed Division, Factory, Mattapoisett, USA 2 0 2
Sports Licensed Division, Factory, Cedar Rapids, USA 6 141 19
TaylorMade Assembly Factory, Togane-Shi, Japan7 0 0 0
Own production sites (total) 197 884 928
Distribution centres
adidas Distribution Centre, Uffenheim, Germany n.r. n.r. 147
adidas Group, Distribution Centre 1 (Apparel), Spartanburg, USA 0 2 64
adidas Group, Distribution Centre 2 (Footwear), Spartanburg, USA5 n.a. 0 175
adidas America, Office/Distribution Centre 4 (Footwear), Spartanburg, USA6 0 0 0
Reebok-CCM Hockey, Headquarters and Distribution Centre, Montreal, Canada 982 1,283 1,612
adidas Group Distribution Centre, Suzhou, China 172 54 9
Distribution centres (total) 1,154 1,339 2,007
TOTAL 1,487 2,596 3,107
  1. Site was named 'adidas America Inc., Portland, USA' in previous report
  2. Figures cover TaylorMade Headquarters and assembly factory
  3. Site was named 'TaylorMade-adidas Golf Office, Japan' in previous report
  4. Site was named 'adidas Footwear Factory, Scheinfeld, Germany' in previous report, now split into Scheinfeld 1 and Scheinfeld 2
  5. Site started operating in 2009
  6. Site was closed in 2010
  7. Production in factory was stopped
  8. Number of workplaces at site
  • n.a. = not applicable
  • n.r. = not reported

This table includes all sites that started reporting in 2008 and 2009

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