Community Affairs

Community Affairs statistics

16,468 volunteer hours

In 2010, we saw a further increase of donation requests compared to the previous year and 2008. Donation requests significantly varied in nature and purpose. All requests were carefully reviewed on the basis of the adidas Group Corporate Giving Guidelines. In particular, we supported those requests which were in line with our policies and guidelines.

Compared to 2009, the number of supported projects increased by 12%. The amount of product donations increased in 2010, in particular to support requests from aid organisations for product shipments that were used for relief efforts. The amount of volunteer hours increased significantly which primarily resulted from the restructuring and the associated rising activities of the Adi Dassler Fund in the year 2010.

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Community Affairs statistics*

Region Donation requests received Total number of projects supported
2008 2009 2010 2008 2009 2010
EMEA 1,424 1,564 1,792 215 208 191
Latin America 46 150 131 7 3 3
North America 3,504 5,784 6,429 1,238 569 733
Asia Pacific 106 108 69 101 78 38
Total 5,080 7,606 8,421 1,561 858 965
Region Units of products donated Volunteer hours
2008 2009 2010 2008 2009 2010*
EMEA 94,695 17,246 53,545 5,250 4,213 5,234
Latin America 549 29,000 2,800 400 1,020 700
North America 57,838 143,201 133,500 3,123 1,838 3,514
Asia Pacific 12,281 38,112 79,664 4,652 3,737 7,020
Total 165,363 227,559 269,509 13,425 10,808 16,468

* Numbers include: brand activities, corporate activities, Reebok Foundation, Adi Dassler Fund

Reading this report

Performance counts and reporting is about making performance clear to readers.

So in this year's report each page identifies which Global Reporting Initiative (GRI) indicators it addresses, complementing the GRI Index.