Strategy 2015

Impacts along the value chain

In developing our Strategy we identified eight types of environmental impacts - or 'Environmental Impact Categories' - that occur across our value chain. These are illustrated below.

Impacts along the value chain

Impacts along the value chain enlarge

We have assessed the relative importance of these impact categories and prioritised action accordingly. The main ways we can make a difference are to manage resources efficiently and manage hazards and emissions. So we aim to:

  • Save energy and reduce carbon emissions
  • Save water
  • Reduce the use of raw materials, using more environmentally friendly materials
  • Reduce waste
  • Reduce toxicity, for example through using less toxic chemicals and through efforts to reduce the pollutants in waste water at supplier factories
  • Improve the environmental footprint of raw materials
  • Improve the environmental footprint of products
  • Manage supplier performance through auditing, measuring and reporting against key performance indicators
  • Use management systems to drive continuous improvement.

Focal areas for targets and approach

The Strategy is designed to significantly improve our environmental footprint. We are clear that the levers for change are located in our actual business processes. So the Environmental Strategy team reviewed how we work and identified four focal areas to be targeted by 2015 to ensure we make a difference across the whole value chain. These are:

Management processes, covering best practice guidance, tools and key performance indicators (KPIs) to track environmental performance across all functions and brands. These processes ensure that the Strategy is coherent and that the targets complement each other.

Product excellence, embedding environmental aspects into our innovation projects within each brand where the product innovation and design takes place. Overall ambitions are to reduce complexity and create sustainable products and packaging.

Process excellence, implementing and tracking environmental improvements across our value chain, such as energy savings in the supply chain and in our stores.

Support processes, aligning all environmental initiatives through the support functions such as HR, IT and Corporate Communications and bringing the Strategy to all our employees.

The illustration below shows where across the value chain these four focal areas can help us improve our environmental performance.

Impacts along the value chain including Management, Business and Support processes enlarge
Reading this report

Performance counts and reporting is about making performance clear to readers.

So in this year's report each page identifies which Global Reporting Initiative (GRI) indicators it addresses, complementing the GRI Index.