Product creation

Packaging

The adidas Group has been enhancing the material content in shoe boxes for many years. Beginning with the use of soy-based and water-based inks through to 100% recycled cardboards.

In 2011, we will review all packaging concepts used throughout our brands and different product groups. Following this review, we will specify environmental targets for further packaging reduction and optimisation for 2015.

Major accomplishments made within packaging for footwear are summarised below.

adidas

  • Transport cartons:
    • Contain 100% recycled material
    • 33% reduction in weight since 2006
  • Shoe boxes:
    • 200 million units in 2010
    • Overall recycled content is 95% based on weight
    • Most shoe boxes are made from 100% recycled fibre + clay coating/varnish; the ink used is soy-origin and water-based
    • Between 38% and 60% weight reduction for shoe boxes since 2006
  • Ball box: 95% recycled material based on weight (100% recycled fibre + clay coating/varnish)
  • No hangtag policy except for product warning labels.

Reebok

  • Transport cartons:
    • Contain 100% recycled material
  • Shoe boxes:
    • 65 million units in 2010
    • Overall recycled content is 95% based on weight
    • Most shoe boxes are made from 100% recycled fibre + clay coating/varnish.
Reading this report

Performance counts and reporting is about making performance clear to readers.

So in this year's report each page identifies which Global Reporting Initiative (GRI) indicators it addresses, complementing the GRI Index.