Green products

Eco Index

The Eco Index is an environmental assessment tool designed to advance sustainability practices within the outdoor industry. It provides companies throughout the supply chain with a way to benchmark and measure their environmental footprint, allowing them to identify areas for improvement and make informed sourcing and product life cycle decisions. Although rooted in the outdoor industry, the project's output and tools have a wide range of applicability to other industries and sectors.

The Eco Index initiative is led by the Outdoor Industry Association (OIA) and the European Outdoor Group (EOG).

The Eco Index uses environmental guidelines, environmental performance indicators and environmental footprint metrics to assess the impacts within six product life cycle stages: Materials, Packaging, Product Manufacturing and Assembly, Transport and Distribution, Use and Service, and End of Life.

adidas Group pilot of the Eco Index

The adidas Group piloted the Eco Index in 2010 by applying it to eleven different products across brand adidas, adidas Golf and Rockport.

Based on the findings a detailed response was provided to the OIA and the EOG. Comments were focused on the following aspects:

  • Encouraging small companies to use the Index
  • Ensuring that guidance is referenced not only at the stage of the life cycle where an impact occurs but also where a company can reduce that impact, for example the design stage
  • The need for guidelines and indicators that allow for results to be measured not just company practices
  • The need to review the current metrics to ensure the Index can generate a balanced assessment of a company's efforts.

Between August and November 2010, major brands from the apparel sector started to engage with the Eco Index through the Apparel Coalition. The adidas Group joined the Apparel Coalition as a founding member.

Read more about the Eco Index.

Read more about the Outdoor Industry Association.

Read more about the European Outdoor Group.

Read more about the Apparel Coalition.

Reading this report

Performance counts and reporting is about making performance clear to readers.

So in this year's report each page identifies which Global Reporting Initiative (GRI) indicators it addresses, complementing the GRI Index.