Community affairs

The adidas Group has been actively supporting communities for many years. Our commitment and strategy is rooted in the Group's core value ‘Integrity', expressing that we are honest, open, ethical and fair. People trust us to adhere to our word.

This value has become visible through various programmes like the ongoing support from brand adidas in building SOS children villages, Reebok's track record in supporting human rights groups around the world or TaylorMade-adidas Golf's long-standing programme supporting golf charities.

Group programmes

With the establishment of the Group's Social and Environmental Affairs team in the late 1990s, additional programmes were designed and put in place to complement brand initiatives and target those countries and regions where the company has major sourcing operations.

To help select projects that respond to local needs we have set up an efficient network made up of local business entities to exchange best practice and ensure mutual support. This network is managed by the Community Affairs function in the Social and Environmental Affairs team. A further key task of Community Affairs is the global management of disaster relief efforts and the management of reporting mechanisms so we can analyse needs, evaluate the impact of our work and report on our initiatives.

Brand programmes

Across all brands and regions our programmes are built on three complementary pillars: Community Involvement, Employee Involvement and Corporate Giving, determined by local cultural, economic and social factors.

At brand level, our programmes are aligned to the brands' missions:

The Adi Dassler Fund

The Adi Dassler Fund supports organisations that connect children with coaches and programmes to teach life skills in addition to sport. These organisations use sport to teach self-confidence, respect and teamwork that can break down barriers and help change people's lives. The fund receives assistance from the adidas brand and its employees around the world.

Corporate Responsibility at Reebok

Commitment to Corporate Responsibility (CR) is an important legacy and hallmark of the Reebok brand. Reebok has established a new CR platform designed to address barriers to fitness around the world based on a new focus on ‘Access to Fitness'.

TaylorMade-adidas Golf

TaylorMade-adidas Golf's (TMaG) community relations strategy aims to promote brand awareness through partnerships with non-profit organisations, while improving the quality of life for the people and the programmes these agencies represent. TMaG supports local charitable organisations that champion youth, golf and those less fortunate in all ages.

Reading this report

Performance counts and reporting is about making performance clear to readers.

So in this year's report each page identifies which Global Reporting Initiative (GRI) indicators it addresses, complementing the GRI Index.