About our business

Our business profile

For over 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of products available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products in order to improve our competitive position and our financial performance.

Our brands

adidas and Reebok branded products include footwear, apparel and accessories, such as bags and balls. TaylorMade-adidas Golf includes the three brands TaylorMade, adidas Golf and Ashworth. TaylorMade designs, develops and assembles or manufactures high-performance golf clubs, balls and accessories. adidas Golf branded products include footwear, apparel and accessories. Ashworth designs and distributes men's and women's lifestyle sportswear. Rockport predominantly designs and markets leather footwear for men and women. Reebok-CCM Hockey designs, produces and markets hockey equipment such as sticks and skates as well as apparel under the brand names Reebok Hockey and CCM Hockey.

adidas Footwear, apparel and accessories
Reebok Footwear, apparel and accessories
TaylorMade-adidas Golf Golf equipment: metalwoods, irons, putters, golf balls, footwear, apparel and accessories
Rockport Dress, casual and outdoor footwear, apparel and accessories
Reebok-CCM Hockey Hockey equipment and apparel

Our own operations

The activities of the company and its more than 165 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. Also located here are the headquarters of brand adidas and the strategic business units for Running, Football and Tennis as well as the Research and Development Centre. Additional key corporate units are based in Portland, Oregon in the USA, the home of adidas America Inc. and where the strategic business units Basketball, Adventure and Alternative Sports are based. Reebok headquarters is located in Canton, Massachusetts and TaylorMade-adidas Golf is based in Carlsbad, California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity.

adidas Sourcing Ltd., a fully-owned subsidiary headquartered in Hong Kong, is the worldwide sourcing agent for the adidas Group.

The adidas Group also operates a limited number of own production and assembly sites in Germany (1), Sweden (1), Finland (1), the USA (4), Canada (4), China (1) and Japan (1).

Read more about the Group's major locations on our corporate website.

Read key data about the Group's financial performance on our corporate website.

Our employees

On December 31, 2010, the adidas Group employed 42,541 people. This represents an increase of 7% from the previous year. adidas Group employees represent a cross-section of cultures, ages and backgrounds. Women account for 48% of our employees. At our headquarters in Herzogenaurach, we have employees from over 50 countries.

See more details about our employees.

Share listing

The adidas AG share is included in a variety of high-quality indices around the world, most importantly the DAX-30 and the MSCI World Textiles, Apparel & Luxury Goods Index. The DAX-30 is a blue chip stock market index consisting of the 30 major German companies trading on the Frankfurt Stock Exchange. The MSCI World Textiles, Apparel & Luxury Goods Index comprises our Group's major competitors. Our social and environmental efforts are also recognised so that the adidas AG is included in a variety of high-profile sustainability indices like the DJSI World, the FTSE4Good Europe Index and the ASPI Index.

Further information about external recognitions of the Group's sustainability programme can be found on our corporate website.


To minimise production costs, we outsource over 95% of production to independent third-party suppliers, primarily located in Asia. While we provide them with detailed specifications for production and delivery, these suppliers possess expertise in cost-efficient high-volume production of footwear, apparel and accessories. We work with more than 1,200 independent suppliers from around the world who manufacture our products in more than 65 countries. Of all factories, 69% are located in the Asia Pacific region, 17% in the Americas and 14% in Europe, Middle East and Africa (EMEA).

There is a list of our suppliers on our corporate website.


For some product segments or markets, the adidas Group has licensing agreements with independent companies that manage the design, development, manufacture and distribution of specific product lines. In 2010, the Group worked with 45 licensees that sourced products from 307 factories in 45 countries.



Reading this report

Performance counts and reporting is about making performance clear to readers.

So in this year's report each page identifies which Global Reporting Initiative (GRI) indicators it addresses, complementing the GRI Index.