review overview

image - football crowd


Welcome to the adidas Group's 2008 sustainability performance review. This is the eighth year that we have published a report on our efforts to be a sustainable business.

We recognise that we are accountable for our performance to our stakeholders. These include regulators, customers, employees, investors and analysts as well as pressure groups. All our stakeholders have a right to express their concerns about our business and we take those concerns very seriously. This year our review starts with questions and comments from our stakeholders about the key issues raised in 2008.

The review also covers our corporate responsibility strategy where we set out our detailed strategic responses to the varied challenges we face in improving our social and environmental performance. This strategy has evolved from a considered reflection on how to align the Group's business requirements with society's demands of us as a major global sporting goods company. We focus on four primary areas in our strategy:

  • Embedding environmental sustainability
  • Managing business risks and social compliance in our global supply chain
  • Extending our stakeholder engagement internally and externally
  • Creating the best and most productive workplace in the industry.

How well we have been able to implement our strategy is covered in the following two sections.

First our performance data section presents our analysis of the key findings from our social and environmental dataset for 2008. It also includes detailed tables and charts of our performance, in some areas going back over several years so you can see our progress over time.

And second, our progress and targets section is where we present our progress against the targets we set ourselves for the year. We analyse that progress and highlight why we have achieved what we have, the barriers we encountered along the way and what our targets are for 2009.

We hope you will find this sustainability review informative and engaging. Please let us know what you think of it by sending an email to:

Read more about our approach to reporting this year.

Within this report
Outside this report