CEO Statement

Sport matters to us at the adidas Group because it lies at the heart of our business.

Sportís values of performance, passion, integrity and diversity are our values here at the adidas Group, and they drive all of our efforts to be a sustainable business.

Our values have guided us to where we are today. A company that is successful and respected for its efforts to be sustainable. And we will continue to call on our values, for example as we contribute to the sustainability goals that have been set for the London Olympics in 2012.

This year we launched two important initiatives to embed sustainable thinking into our business.

The first is the adidas Better Place programme to create 'green' product ranges for consumers.

And the second is the Green Company initiative, which aims to reduce the environmental footprint of our operations. Something I know our employees are very passionate about.

We will keep you posted on our progress. In the meantime, please explore this online review of our sustainability performance for 2008. And let us know what you think.

Thank you.

Herbert Hainer
CEO and Chairman
adidas Group