Our business profile

For more than 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.

adidas Footwear, apparel and accessories
Reebok Footwear, apparel and accessories
TaylorMade-adidas Golf Golf equipment: metalwoods, irons, putters, golf balls, footwear, apparel and accessories

Activities of the company and its more than 150 subsidiaries are directed from the Group's Headquarters in Herzogenaurach, Germany. Also located in Herzogenaurach are the strategic business units for Running, Football and Tennis as well as the Research and Development Centre. Additional key corporate units are based in Portland, Oregon in the USA, the domicile of adidas America Inc. and home to the strategic business units Basketball, Adventure and Alternative Sports. Reebok Headquarters is located in Canton, Massachusetts. TaylorMade-adidas Golf is based in Carlsbad, California. The company also operates design studios and development departments at other locations around the world, corresponding to the related business activity.

adidas Sourcing Ltd., a fully-owned subsidiary headquartered in Hong Kong, is responsible for worldwide sourcing. More information about the Group's major locations can be found on our corporate website.

On December 31, 2007, the adidas Group employed 31,344 people.

Key data about the Group's financial performance can be found on our corporate website.

  • adidas Group HQ, Herzogenaurach, Germany
  • adidas Group HQ, Herzogenaurach, Germany
  • Reebok HQ, Canton, USA
  • Reebok HQ, Canton, USA
  • TaylorMade HQ, Carlsbad, USA
  • TaylorMade HQ, Carlsbad, USA